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Description
Overview
SMstudy® Certified Digital Marketing Experts are experienced in facilitating well-planned digital marketing strategies to meet the targets set by the Corporate Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. SMstudy® Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.
Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy after passing the exam.
Exam Format
- Multiple choice
- 180 questions
- No negative marks for iincorrect answers
- 240-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Digital Marketing Expert.
Prerequisites
Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist certification and study all processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert certification. It is also mandatory to earn 40 educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.
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