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Overview

Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies. SMstudy^® certified Search Marketing Professionals effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics.

Successful candidates will be awarded the SMstudy^® Certified Search Marketing Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 80 questions
• No negative marks for incorrect answers
• 90-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Search Marketing Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy^® Certified Digital Marketing Professional Certification and study all processes from chapter 7 in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Search Marketing Professional exam. All required resources are provided as part of the online certification course.

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