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Description

What participants will learn

• Participants will be able to execute processes associated with
  planning and executing a marketing research project including
  understanding the research problem; deciding a suitable research
  design; collecting, processing, and analyzing data required to solve
  the problem; interpreting data; and presenting the
  findings/recommendations of the research project to the key
  decision makers

• SMstudy Certified Marketing Research Experts are experienced
  facilitators who ensure that appropriate assessment tools are used to
  measure factors that can help drive better corporate decisionmaking, and in turn more decisive marketing actions.

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Marketing Research Expert certification by SMstudy

Examination Guidelines

An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
• Multiple Choice
• 180 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 240 minutes duration

Course Outline

Introduction
• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview
Define Research Problem and Choose Research Design
• Design Research Problem
• Choose Research Design
Data Collection
• Collect Secondary Data
• Collect Primary Data
Data Processing and Data Analysis
• Data Processing
• Data Analysis
Data Interpretation and Reporting
• Data Interpretation
• Reporting
Appendix
• Data
• Statistical Measurement of Data
• Probability
• Random Variables and Probability Distributions
• Sampling Distributions
• Methods of Least Square
• Analysis with Statistical Package

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