New Product DevelopmentInfo_ibtecar23
Technical achievements are just the first step to success; such achievements shall be incorporated in a well-defined product, for specific customers, market and right time to generate income and adoption by the end users. On the other hand companies are always under pressure for continuous developments and introduction of new products to the market or improve existing ones to keep ahead of their competitors.
For such reasons the Product Management is an essential function adopted by leading companies worldwide to maximize market share and increase their competitiveness.
This program will inform you about the strategic importance of Product Innovation Management and the processes and tools to define new products that maximizes your ability to deliver commercially successful products from innovative concepts.