Design Thinking & Business Model Innovation at Umniah

Portfolio Description


Design Thinking is a method for practical, creative resolution of problems. It is a form of solution-focused thinking with the intent of producing a constructive future result. The overall goal of this design thinking is to help design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps teams develop practical and innovative solutions for existing problems. It is a human-focused, prototype-driven, innovative design process.

In short, design Thinking is a framework that helps in solving complex problems in a rapid changing world. It would help in leading to innovations that focus on understanding human values and combine them with business and technology.

Business model innovation is the development of new, unique concepts supporting an organization’s financial viability. The main goal of business model innovation is to realize new revenue sources which could be through improving product values and how products are delivered to customers. Besides that, business model tool helps in identifying the hidden strengths of the organization.

The workshop took place at Umniah HQ with group of Umniah marketing and technical staff.


Date & place : 25 & 26 July 2018 ,  Umniah HQ

Partner : Umniah