Intelaqa: Grow Beyond Borders
Client/Funder: Co-funded by the Youth Technology and Jobs (YTJ) project and the Ministry of Digital Economy and Entrepreneurship (MODEE).
Partners: Arweqah Alreyadah (Saudi Arabia)
Overview:
Intelaqa is a strategic cross-border expansion initiative, co-led by IBTECAR Consulting, designed to accelerate the growth of high-potential Jordanian digital startups and SMEs into the dynamic Saudi Arabian market. This project leverages IBTECAR’s deep expertise in innovation and digital transformation to provide targeted support for market localization, commercial linkages, and critical investment readiness.
IBTECAR’s Role & Scope:
IBTECAR’s comprehensive engagement focused on empowering Jordanian tech ventures to successfully navigate and penetrate the Saudi market through structured intervention across four key areas:
1. Diagnostic Assessment and Readiness Review: A deep, diagnostic assessment of the 12 selected digital startups was conducted. This comprehensive review was critical to understanding their precise market readiness, intrinsic strengths, and specific needs, allowing for the accurate identification of gaps and the establishment of customized intervention plans for KSA entry.
2. Strategic Market Access and Localization: Based on the diagnostic findings, the development and execution of tailored strategic plans for market access were supported. This included actively working with the ventures to localize their product offerings and business models for successful adoption and competitive positioning within the Saudi ecosystem.
3. Commercial Linkages and Business Development: The project was centered on creating concrete commercial outcomes. Curated B2B matchmaking was facilitated, and support was provided for the conversion of key meetings into successful client pilots and strategic partnerships in Saudi Arabia, ensuring tangible business acquisition.
4. Investment Readiness and Capital Introduction: Robust investment readiness support was delivered, culminating in warm introductions to potential investors and strategic clients in the Saudi market, positioning the ventures for future capital raising and sustainable growth.
Impact & Outcomes:
Intelaqa directly addressed the challenge of cross-border scaling by blending structured technical assistance with on-the-ground market presence in both Jordan and KSA. By the project’s conclusion, participating startups were equipped with validated market entry strategies, established commercial relationships, and enhanced investor profiles necessary to truly Grow Beyond Borders.