The program supports the development of entrepreneurship and innovation culture at the university enabling students to be creative and develop their social and commercial enterprises. IBTECAR Consulting was responsible for the design and management of the “Innovation and Entrepreneurship” program of the GJU. The program, which ran from 2014 to 2021, established an Innovation Lab equipped with the latest technologies in IoT, VR, AI and 3D printing. The lab targets both the students and the academics to support them realize their project ideas and prototypes. The innovation program focuses on the responsible entrepreneurship concept by organizing various hackathons and competitions aiming to tackle and solve local challenges such as health, energy, environment, and refugee integration.